Bodybuilder Rich Piana has become a sensation with his enormous physique and total honesty about the world of bodybuilding. From steroid cycles to eating 12+ meals a day, Rich has made a name for himself online by detailing exactly what it takes to get to his size. Before starting his own company, 5%, Rich Piana was sponsored by Mutant supplements. The company’s slogan is “leave humanity behind” and Rich has certainly done that.